:root {
  --ink: #034166;
  --ink-deep: #02324f;
  --blue: #196f9f;
  --blue-bright: #2a98d0;
  --paper: #f2f1ec;
  --white: #fffef9;
  --yellow: #fdffae;
  --pistachio: #d0edaa;
  --muted: #5b6c74;
  --line: rgba(3, 65, 102, 0.15);
  --shadow: 0 24px 60px rgba(3, 65, 102, 0.12);
  --radius-lg: 32px;
  --radius-md: 20px;
  --shell: min(1160px, calc(100vw - 40px));
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--white);
  font-family: "Open Sans", system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button, input, select, textarea { font: inherit; }
:where(a, button, input, select, textarea):focus-visible {
  outline: 3px solid var(--yellow);
  outline-offset: 3px;
  box-shadow: 0 0 0 6px var(--ink-deep);
}
h1, h2, h3, h4, p { margin-top: 0; }
h1, h2, h3, h4 {
  font-family: "Poppins", system-ui, sans-serif;
  line-height: 1.08;
  letter-spacing: -0.035em;
}
h1 { font-size: clamp(2.8rem, 6.2vw, 5.8rem); }
h2 { font-size: clamp(2rem, 4vw, 3.65rem); }
h3 { font-size: clamp(1.18rem, 2vw, 1.55rem); }
p { max-width: 72ch; }
.shell { width: var(--shell); margin-inline: auto; }
.section { padding: clamp(76px, 9vw, 128px) 0; }
.section-tight { padding: clamp(56px, 7vw, 88px) 0; }
.paper { background: var(--paper); }
.ink-panel { background: var(--ink); color: var(--white); }
.eyebrow {
  margin-bottom: 18px;
  color: var(--blue);
  font-family: "Poppins", sans-serif;
  font-size: .76rem;
  font-weight: 700;
  letter-spacing: .18em;
  text-transform: uppercase;
}
.ink-panel .eyebrow { color: var(--yellow); }
.lede { font-size: clamp(1.08rem, 1.8vw, 1.35rem); line-height: 1.6; }
.muted { color: var(--muted); }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;
}
.skip-link {
  position: fixed; z-index: 999; left: 16px; top: 16px; transform: translateY(-160%);
  padding: 10px 16px; background: var(--ink); color: white; border-radius: 8px;
}
.skip-link:focus { transform: none; }

.site-header {
  position: sticky; z-index: 50; top: 0; height: 92px;
  background: rgba(255, 254, 249, .93); border-bottom: 1px solid transparent;
  backdrop-filter: blur(16px); transition: .25s ease;
}
.site-header.is-scrolled { height: 78px; border-color: var(--line); }
.nav-wrap { height: 100%; display: flex; align-items: center; justify-content: space-between; gap: 30px; }
.brand { flex: 0 0 auto; }
.brand img { width: 198px; max-height: 66px; object-fit: contain; }
.site-nav { display: flex; align-items: center; gap: 28px; }
.site-nav > a:not(.button) {
  position: relative; text-decoration: none; font-size: .92rem; font-weight: 700;
}
.site-nav > a:not(.button)::after {
  content: ""; position: absolute; left: 0; right: 100%; bottom: -7px; height: 2px;
  background: var(--blue); transition: right .2s ease;
}
.site-nav > a:hover::after, .site-nav > a[aria-current="page"]::after { right: 0; }
.nav-toggle { display: none; border: 0; background: transparent; padding: 8px; }
.nav-toggle span:not(.sr-only) { display: block; width: 25px; height: 2px; margin: 5px; background: var(--ink); }

.button {
  display: inline-flex; align-items: center; justify-content: center; min-height: 52px; padding: 0 24px;
  border: 2px solid var(--ink); border-radius: 999px; background: var(--ink); color: white;
  font-family: "Poppins", sans-serif; font-size: .9rem; font-weight: 700; text-decoration: none;
  box-shadow: 0 10px 24px rgba(3,65,102,.14); transition: transform .2s ease, box-shadow .2s ease, background .2s ease;
}
.button:hover { transform: translateY(-2px); box-shadow: 0 14px 28px rgba(3,65,102,.21); }
.button-small { min-height: 44px; padding-inline: 19px; font-size: .82rem; }
.button-outline { background: transparent; color: var(--ink); box-shadow: none; }
.button-outline:hover { background: var(--ink); color: white; }
.button-light { background: var(--yellow); border-color: var(--yellow); color: var(--ink); }
.button-white { background: white; border-color: white; color: var(--ink); }
.button-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 34px; }
.text-link { font-family: "Poppins", sans-serif; font-weight: 700; text-decoration-thickness: 2px; text-underline-offset: 5px; }
.quiet-link { display:inline-flex; align-items:center; gap:9px; padding:12px 4px; color:var(--ink); font-family:"Poppins"; font-size:.9rem; font-weight:700; text-decoration-thickness:2px; text-underline-offset:6px; }

.hero { position: relative; overflow: hidden; padding: clamp(70px, 9vw, 124px) 0 90px; background: var(--paper); }
.hero::before {
  content: ""; position: absolute; width: 560px; height: 560px; right: -175px; top: -255px;
  border-radius: 50%; background: var(--pistachio); opacity: .7;
}
.hero::after {
  content: ""; position: absolute; width: 240px; height: 240px; right: 21%; bottom: -155px;
  border-radius: 50%; background: var(--yellow);
}
.hero-grid { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0,1.25fr) minmax(320px,.75fr); gap: clamp(48px, 7vw, 100px); align-items: center; }
.hero h1 { max-width: 900px; margin-bottom: 26px; font-size: clamp(2.7rem, 4.75vw, 4.65rem); }
.hero-copy { font-size: 1.08rem; }
.hero-card {
  position: relative; min-height: 470px; padding: 46px 38px; overflow: hidden;
  border-radius: 180px 180px var(--radius-lg) var(--radius-lg); background: var(--ink); color: white;
  box-shadow: var(--shadow);
}
.hero-card::before {
  content: ""; position: absolute; width: 260px; height: 260px; right: -100px; top: 50px;
  border: 40px solid var(--blue); border-radius: 50%; opacity: .8;
}
.hero-card::after {
  content: ""; position: absolute; width: 110px; height: 110px; left: 35px; bottom: 35px;
  border-radius: 50%; background: var(--yellow);
}
.hero-card-content { position: relative; z-index: 2; height: 100%; display: flex; flex-direction: column; }
.hero-card .micro { color: var(--pistachio); font-size: .74rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.hero-card strong { display: block; max-width: 270px; margin-top: auto; font-family: "Poppins"; font-size: 2rem; line-height: 1.18; letter-spacing: -.04em; }
.hero-card .signature { margin: 18px 0 0; font-weight: 600; }
.commercial-hero { padding:clamp(66px,8vw,110px) 0 clamp(92px,10vw,138px); }
.commercial-hero-grid { position:relative; z-index:2; display:grid; grid-template-columns:minmax(0,1.08fr) minmax(370px,.92fr); gap:clamp(55px,8vw,112px); align-items:center; }
.commercial-hero-copy h1 { max-width:820px; margin-bottom:28px; font-size:clamp(2.85rem,5vw,5rem); }
.commercial-hero-copy .hero-copy { max-width:750px; }
.brand-showcase { overflow:hidden; position:relative; min-height:520px; display:flex; flex-direction:column; justify-content:center; padding:48px; border-radius:32px; background:var(--ink); color:white; box-shadow:var(--shadow); }
.brand-showcase::before { content:""; position:absolute; width:310px; height:310px; right:-145px; top:-130px; border:52px solid var(--blue); border-radius:50%; opacity:.78; }
.brand-showcase::after { content:""; position:absolute; width:145px; height:145px; left:-50px; bottom:-52px; border-radius:50%; background:var(--pistachio); }
.brand-showcase-mark { position:relative; z-index:2; display:grid; place-items:center; min-height:190px; padding:26px; border-radius:26px; background:var(--white); }
.brand-showcase-mark img { width:min(100%,390px); }
.brand-showcase-tagline { position:relative; z-index:2; margin:30px 0 25px; color:var(--yellow); font-family:"Poppins"; font-size:clamp(1.25rem,2.3vw,1.85rem); font-weight:700; line-height:1.25; }
.brand-scope { position:relative; z-index:2; display:flex; flex-wrap:wrap; gap:8px; }
.brand-scope span { padding:7px 11px; border:1px solid rgba(255,255,255,.23); border-radius:999px; font-size:.66rem; font-weight:700; letter-spacing:.08em; text-transform:uppercase; }
.commercial-ribbon { margin-top:-40px; }
.strategy-hero .hero-grid { grid-template-columns:minmax(0,1.04fr) minmax(390px,.96fr); }
.strategy-hero .hero-copy { max-width:720px; }
.strategy-hero .hero-copy strong { color:var(--ink-deep); }
.decision-board { position:relative; z-index:2; overflow:hidden; padding:30px; border:1px solid rgba(255,255,255,.18); border-radius:28px; background:var(--ink); color:white; box-shadow:var(--shadow); transform:rotate(1deg); }
.decision-board::after { content:""; position:absolute; width:180px; height:180px; right:-85px; top:-85px; border:28px solid var(--blue); border-radius:50%; opacity:.65; }
.decision-board-top { position:relative; z-index:1; display:flex; justify-content:space-between; gap:15px; padding-bottom:17px; border-bottom:1px solid rgba(255,255,255,.2); color:var(--pistachio); font-size:.68rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; }
.decision-question { position:relative; z-index:1; margin:27px 0; max-width:430px; font-family:"Poppins"; font-size:clamp(1.35rem,2.4vw,2.05rem); font-weight:700; line-height:1.18; letter-spacing:-.04em; }
.decision-line { display:grid; grid-template-columns:110px 1fr; gap:18px; padding:17px 0; border-top:1px solid rgba(255,255,255,.14); }
.decision-line p { margin:0; color:rgba(255,255,255,.77); font-size:.88rem; line-height:1.5; }
.decision-line.is-highlight { margin:8px -12px 0; padding:18px 12px; border:0; border-radius:12px; background:var(--yellow); color:var(--ink); }
.decision-line.is-highlight p { color:var(--ink); font-weight:600; }
.decision-key { color:var(--pistachio); font-size:.68rem; font-weight:700; letter-spacing:.1em; text-transform:uppercase; }
.decision-line.is-highlight .decision-key { color:var(--ink); }
.decision-result { margin-top:23px; padding-top:22px; border-top:1px solid rgba(255,255,255,.2); }
.decision-result span { display:block; color:var(--pistachio); font-size:.68rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; }
.decision-result strong { display:block; margin-top:8px; font-family:"Poppins"; font-size:1.08rem; }
.service-ribbon { position: relative; z-index: 2; margin-top: -34px; }
.ribbon-grid {
  display: grid; grid-template-columns: repeat(5,1fr); gap: 1px; overflow: hidden;
  border: 1px solid var(--line); border-radius: 18px; background: var(--line); box-shadow: var(--shadow);
}
.ribbon-grid span { min-height: 78px; display: flex; align-items: center; padding: 18px; background: var(--white); font-size: .83rem; font-weight: 700; line-height: 1.35; }

.capability-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
.capability-card { min-height:520px; display:flex; flex-direction:column; position:relative; overflow:hidden; padding:32px; border:1px solid var(--line); border-radius:22px; background:white; }
.capability-card::after { content:""; position:absolute; width:150px; height:150px; right:-60px; bottom:-60px; border-radius:50%; background:var(--blue); opacity:.2; }
.capability-card.is-travel::after { background:var(--pistachio); opacity:.72; }
.capability-card.is-voice::after { background:var(--yellow); opacity:.85; }
.capability-top { display:flex; justify-content:space-between; gap:15px; padding-bottom:20px; border-bottom:1px solid var(--line); color:var(--blue); font-size:.67rem; font-weight:700; letter-spacing:.08em; text-transform:uppercase; }
.capability-top strong { color:var(--ink); }
.capability-card h3 { margin:42px 0 15px; font-size:2rem; }
.capability-card p { color:var(--muted); }
.capability-card ul { margin:18px 0 30px; padding-left:19px; color:var(--muted); font-size:.9rem; }
.capability-card li + li { margin-top:8px; }
.capability-card .text-link { position:relative; z-index:2; margin-top:auto; font-size:.82rem; }
.centered-row { justify-content:center; }

.home-product-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
.home-product-card { min-height:330px; display:flex; flex-direction:column; position:relative; overflow:hidden; padding:32px; border-radius:22px; background:var(--ink); color:white; text-decoration:none; transition:transform .2s ease, box-shadow .2s ease; }
.home-product-card:nth-child(2) { background:var(--blue); }
.home-product-card:nth-child(3) { background:var(--ink-deep); }
.home-product-card::after { content:""; position:absolute; width:170px; height:170px; right:-65px; bottom:-70px; border-radius:50%; background:var(--yellow); opacity:.88; }
.home-product-card:nth-child(2)::after { background:var(--pistachio); }
.home-product-card:nth-child(3)::after { background:#8dd7e8; }
.home-product-card:hover { transform:translateY(-4px); box-shadow:var(--shadow); }
.home-product-card span { position:relative; z-index:1; color:var(--pistachio); font-size:.65rem; font-weight:700; letter-spacing:.1em; text-transform:uppercase; }
.home-product-card:nth-child(2) span { color:var(--yellow); }
.home-product-card strong { position:relative; z-index:1; margin:75px 0 14px; max-width:270px; font-family:"Poppins"; font-size:1.55rem; line-height:1.18; }
.home-product-card p { position:relative; z-index:1; color:rgba(255,255,255,.72); font-size:.86rem; }
.home-product-card em { position:relative; z-index:1; margin-top:auto; font-family:"Poppins"; font-size:.8rem; font-style:normal; font-weight:700; }

.resource-home { background:var(--yellow); }
.resource-home-grid { display:grid; grid-template-columns:.78fr 1.22fr; gap:clamp(50px,9vw,130px); align-items:center; }
.resource-preview { min-height:430px; display:flex; flex-direction:column; padding:42px; border-radius:28px; background:var(--ink); color:white; box-shadow:var(--shadow); transform:rotate(-2deg); }
.resource-preview > span { color:var(--pistachio); font-size:.7rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; }
.resource-preview > strong { margin:60px 0 38px; font-family:"Poppins"; font-size:clamp(1.9rem,3vw,2.7rem); line-height:1.16; }
.fake-checks { display:grid; gap:11px; }
.fake-checks i { padding:11px 14px; border:1px solid rgba(255,255,255,.18); border-radius:10px; color:rgba(255,255,255,.78); font-size:.83rem; font-style:normal; }

.resource-page-hero { background:var(--yellow); }
.resource-offer-grid { display:grid; grid-template-columns:.86fr 1.14fr; gap:clamp(50px,8vw,110px); align-items:start; }
.resource-benefits { margin:30px 0; padding:0; list-style:none; display:grid; gap:12px; }
.resource-benefits li { display:grid; grid-template-columns:26px 1fr; gap:10px; }
.resource-benefits li::before { content:"✓"; width:22px; height:22px; display:grid; place-items:center; border-radius:50%; background:var(--pistachio); font-size:.72rem; font-weight:900; }
.resource-note { padding:18px 20px; border-left:5px solid var(--blue); background:var(--paper); }
.resource-form-card { position:sticky; top:110px; }
.form-error { padding:14px 16px; border-radius:10px; background:#ffe8e8; color:#792525; }
.resource-steps { display:grid; grid-template-columns:repeat(3,1fr); gap:18px; }
.resource-steps > div { padding:28px; border:1px solid var(--line); border-radius:18px; background:white; }
.resource-steps span { display:grid; place-items:center; width:38px; height:38px; border-radius:50%; background:var(--ink); color:white; font-family:"Poppins"; font-size:.7rem; font-weight:700; }
.resource-steps strong { display:block; margin:34px 0 12px; font-family:"Poppins"; font-size:1.1rem; }
.resource-steps p { margin:0; color:var(--muted); font-size:.88rem; }

.checklist-hero { padding:80px 0; background:var(--ink); color:white; }
.checklist-hero .eyebrow { color:var(--pistachio); }
.checklist-hero h1 { max-width:900px; margin-bottom:24px; }
.checklist-hero .lede { color:rgba(255,255,255,.8); }
.checklist-hero .button { margin-top:24px; }
.checklist-layout { display:grid; grid-template-columns:.36fr 1fr; gap:clamp(50px,8vw,110px); align-items:start; }
.checklist-layout aside { position:sticky; top:110px; }
.checklist-credit { margin-top:36px; color:var(--muted); font-size:.85rem; }
.checklist-items { margin:0; padding:0; list-style:none; counter-reset:checklist; display:grid; grid-template-columns:repeat(2,1fr); gap:16px; }
.checklist-items li { counter-increment:checklist; min-height:230px; padding:28px; border:1px solid var(--line); border-radius:18px; }
.checklist-items li::before { content:counter(checklist,decimal-leading-zero); display:block; margin-bottom:38px; color:var(--blue); font-family:"Poppins"; font-size:.72rem; font-weight:700; }
.checklist-items strong { display:block; margin-bottom:10px; font-family:"Poppins"; }
.checklist-items p { margin:0; color:var(--muted); font-size:.88rem; }

.path-section { background:var(--white); }
.path-grid { display:grid; grid-template-columns:repeat(4,1fr); gap:16px; }
.path-card { min-height:340px; display:flex; flex-direction:column; position:relative; overflow:hidden; padding:28px; border:1px solid var(--line); border-radius:22px; background:white; color:var(--ink); text-decoration:none; transition:transform .22s ease, box-shadow .22s ease; }
.path-card:hover { transform:translateY(-5px); box-shadow:var(--shadow); }
.path-card::after { content:""; position:absolute; width:130px; height:130px; right:-55px; bottom:-55px; border-radius:50%; background:var(--card-accent,var(--blue)); opacity:.65; }
.path-number { color:var(--muted); font-family:"Poppins"; font-size:.72rem; font-weight:700; }
.path-engine { margin-top:36px; color:var(--blue); font-size:.64rem; font-weight:700; letter-spacing:.11em; text-transform:uppercase; }
.path-card h3 { margin:8px 0 13px; font-size:2.2rem; }
.path-card p { color:var(--muted); font-size:.9rem; }
.path-card strong { margin-top:auto; position:relative; z-index:1; font-family:"Poppins"; font-size:.82rem; }
.path-buy { --card-accent:var(--yellow); }
.path-hire { --card-accent:var(--blue); }
.path-learn { --card-accent:var(--pistachio); }
.path-brand { --card-accent:#8dd7e8; }

.formula { display:grid; grid-template-columns:repeat(4,1fr); border:1px solid var(--line); border-radius:24px; overflow:hidden; background:white; }
.formula > div { position:relative; min-height:265px; padding:28px; border-right:1px solid var(--line); }
.formula > div:last-child { border-right:0; }
.formula span { display:inline-grid; place-items:center; width:36px; height:36px; border-radius:50%; background:var(--paper); color:var(--blue); font-family:"Poppins"; font-size:.72rem; font-weight:700; }
.formula strong { display:block; margin:48px 0 12px; font-family:"Poppins"; font-size:1.08rem; }
.formula p { margin:0; color:var(--muted); font-size:.86rem; }
.formula > div:not(:last-child)::after { content:"→"; position:absolute; z-index:2; right:-15px; top:50%; width:30px; height:30px; display:grid; place-items:center; border:1px solid var(--line); border-radius:50%; background:white; font-weight:700; }

.decision-projects .project-card { display:flex; flex-direction:column; }
.decision-projects .project-card-body { display:flex; flex-direction:column; flex:1; }
.mini-decisions { margin:8px 0 22px; }
.mini-decisions > div { display:grid; grid-template-columns:72px 1fr; gap:12px; padding:12px 0; border-top:1px solid var(--line); }
.mini-decisions dt { color:var(--blue); font-size:.65rem; font-weight:700; letter-spacing:.1em; text-transform:uppercase; }
.mini-decisions dd { margin:0; color:var(--muted); font-size:.82rem; line-height:1.45; }
.decision-projects .text-link { margin-top:auto; }

.manifesto-grid { display:grid; grid-template-columns:1.15fr .85fr; gap:clamp(45px,9vw,130px); align-items:center; }
.manifesto-grid blockquote { margin:0; max-width:750px; color:white; font-family:"Poppins"; font-size:clamp(2.2rem,4.8vw,4.4rem); font-weight:700; line-height:1.08; letter-spacing:-.045em; }
.manifesto-copy p { color:rgba(255,255,255,.78); font-size:1.05rem; }
.manifesto-copy .button { margin-top:24px; }

.series-grid { display:grid; grid-template-columns:repeat(4,1fr); gap:14px; }
.series-grid a { min-height:220px; display:flex; flex-direction:column; padding:24px; border:1px solid var(--line); border-radius:18px; background:var(--paper); text-decoration:none; transition:.2s ease; }
.series-grid a:hover { border-color:var(--blue); transform:translateY(-3px); }
.series-grid span { color:var(--blue); font-family:"Poppins"; font-size:.7rem; font-weight:700; }
.series-grid strong { margin-top:auto; font-family:"Poppins"; font-size:1.2rem; line-height:1.2; }
.series-grid small { margin-top:11px; color:var(--muted); font-size:.72rem; }

.notes-hero { background:var(--yellow); }
.note-series { display:grid; gap:14px; }
.note-series-card { display:grid; grid-template-columns:70px 1fr 260px; gap:34px; align-items:center; padding:30px; border:1px solid var(--line); border-radius:20px; }
.note-count { display:grid; place-items:center; width:54px; height:54px; border-radius:50%; background:var(--ink); color:white; font-family:"Poppins"; font-weight:700; }
.note-series-card .eyebrow { margin-bottom:7px; }
.note-series-card h3 { margin-bottom:9px; font-size:1.6rem; }
.note-series-card p { margin:0; color:var(--muted); }
.note-series-card > strong { padding-left:28px; border-left:1px solid var(--line); font-size:.8rem; }
.notes-feature { display:grid; grid-template-columns:.42fr 1fr; gap:clamp(45px,8vw,110px); align-items:start; }
.notes-stamp { aspect-ratio:1; display:flex; flex-direction:column; justify-content:center; padding:34px; border-radius:50%; background:var(--ink); color:white; text-align:center; }
.notes-stamp span { color:var(--pistachio); font-size:.72rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; }
.notes-stamp strong { margin:15px 0; font-family:"Poppins"; font-size:1.35rem; }
.notes-stamp small { color:rgba(255,255,255,.7); }
.article-steps { margin-top:35px; }
.article-steps > div { display:grid; grid-template-columns:155px 1fr; gap:26px; padding:22px 0; border-top:1px solid var(--line); }
.article-steps span { color:var(--blue); font-size:.7rem; font-weight:700; letter-spacing:.1em; text-transform:uppercase; }
.article-steps p { margin:0; }

.section-heading { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(28px,7vw,100px); align-items: end; margin-bottom: 52px; }
.section-heading h2 { margin-bottom: 0; max-width: 650px; }
.section-heading p { margin-bottom: 0; }
.projects { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; }
.project-card { border: 1px solid var(--line); border-radius: var(--radius-md); overflow: hidden; background: var(--white); box-shadow: 0 12px 36px rgba(3,65,102,.07); }
.project-card figure { margin: 0; aspect-ratio: 4/3; overflow: hidden; background: #dde4e5; }
.project-card figure.tall { aspect-ratio: 4/3; }
.project-card img { width: 100%; height: 100%; object-fit: cover; transition: transform .45s ease; }
.project-card:hover img { transform: scale(1.035); }
.project-card-body { padding: 26px 26px 30px; }
.project-card .tag { color: var(--blue); font-size: .73rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.project-card h3 { margin: 9px 0 13px; }
.project-card p { color: var(--muted); font-size: .93rem; }
.project-card .text-link { display: inline-block; margin-top: 8px; font-size: .88rem; }

.proof-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(40px,8vw,110px); align-items: center; }
.proof-mark {
  aspect-ratio: 1; display: grid; place-items: center; position: relative; overflow: hidden;
  border-radius: 50%; background: var(--blue); color: white; text-align: center;
}
.proof-mark::before { content:""; position:absolute; inset:14%; border: 1px solid rgba(255,255,255,.42); border-radius:50%; }
.proof-mark p { position: relative; max-width: 250px; margin: 0; font-family: "Poppins"; font-size: clamp(1.5rem,3vw,2.25rem); font-weight:700; line-height:1.2; }
.check-list { list-style: none; margin: 30px 0 0; padding: 0; display: grid; gap: 14px; }
.check-list li { display: grid; grid-template-columns: 30px 1fr; align-items: start; }
.check-list li::before { content:"✓"; width:22px; height:22px; display:grid; place-items:center; margin-top:2px; border-radius:50%; background:var(--pistachio); font-size:.74rem; font-weight:900; }

.cta-band { padding: 72px 0; background: var(--ink); color: white; }
.cta-band-grid { display: grid; grid-template-columns: 1fr auto; gap: 40px; align-items: center; }
.cta-band h2 { max-width: 820px; margin-bottom: 12px; }
.cta-band p { margin-bottom: 0; color: rgba(255,255,255,.78); }

.page-hero { position: relative; overflow: hidden; padding: clamp(76px,9vw,120px) 0; background: var(--paper); }
.page-hero::after { content:""; position:absolute; width:320px; height:320px; right:-110px; bottom:-180px; border-radius:50%; background:var(--pistachio); }
.page-hero h1 { max-width: 930px; margin-bottom: 26px; }
.page-hero .lede { max-width: 820px; }
.page-hero-narrow h1 { max-width: 760px; }
.pillars { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; }
.pillar { position: relative; padding: 34px; border: 1px solid var(--line); border-radius: var(--radius-md); background: white; }
.pillar::before { content:""; display:block; width:48px; height:7px; margin-bottom:28px; border-radius:99px; background:var(--blue); }
.pillar:nth-child(2)::before { background: var(--pistachio); }
.pillar:nth-child(3)::before { background: var(--yellow); }
.pillar p { color: var(--muted); }

.service-groups { display: grid; gap: 22px; }
.service-group { display: grid; grid-template-columns: .72fr 1.28fr; gap: clamp(30px,6vw,80px); padding: 38px; border: 1px solid var(--line); border-radius: var(--radius-md); background: white; }
.service-group-price { color: var(--blue); font-family:"Poppins"; font-size:1.15rem; font-weight:700; }
.service-group ul { columns: 2; margin: 20px 0 0; padding-left: 19px; color:var(--muted); }
.service-group .button { margin-top: 24px; }
.rate-note { margin-top: 24px; padding: 24px 28px; border-radius: 14px; background: var(--yellow); color: var(--ink); }

.filter-bar { display:flex; flex-wrap:wrap; gap:10px; margin-bottom:35px; }
.filter-bar button { padding:10px 17px; border:1px solid var(--line); border-radius:999px; background:white; color:var(--ink); font-weight:700; cursor:pointer; }
.filter-bar button[aria-pressed="true"] { background:var(--ink); color:white; }
.portfolio-grid { display:grid; grid-template-columns:repeat(2,1fr); gap:28px; }
.portfolio-grid .project-card figure { aspect-ratio: 16/10; }
.portfolio-grid .project-card:first-child figure { background: var(--ink); }
.project-card[hidden] { display:none; }
.voice-sample-card { height:100%; display:grid; place-items:center; padding:40px; background:var(--ink); color:var(--yellow); text-align:center; }
.voice-sample-card .tag { color:var(--pistachio); }
.voice-sample-card h3 { margin-top:15px; font-size:2rem; }
.voice-sample-card p { color:white; }
.sample-note { margin-top:36px; padding:24px 28px; border-left:6px solid var(--blue); background:var(--paper); }
.product-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
.product-link { padding:26px; border:1px solid rgba(255,255,255,.2); border-radius:18px; text-decoration:none; transition:.2s ease; }
.product-link:hover { background:rgba(255,255,255,.08); transform:translateY(-3px); }
.product-link span { display:block; color:var(--yellow); font-size:.75rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; }
.product-link strong { display:block; margin:10px 0 8px; font-family:"Poppins"; font-size:1.15rem; }

.shop-hero { background:linear-gradient(120deg,var(--paper) 0 70%,rgba(205,239,160,.78) 70%); }
.store-grid { display:grid; grid-template-columns:repeat(2,1fr); gap:22px; }
.store-card { min-height:440px; display:flex; flex-direction:column; position:relative; overflow:hidden; padding:34px; border:1px solid var(--line); border-radius:var(--radius-md); background:white; box-shadow:0 12px 36px rgba(3,65,102,.07); }
.store-card::after { content:""; position:absolute; width:160px; height:160px; right:-58px; top:-62px; border-radius:50%; background:var(--store-accent,var(--pistachio)); opacity:.9; }
.store-card > * { position:relative; z-index:1; }
.store-label { color:var(--blue); font-size:.7rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; }
.store-card h2 { margin:54px 0 16px; font-size:clamp(2rem,3vw,3rem); }
.store-card p:not(.store-label) { color:var(--muted); }
.store-card .button { align-self:flex-start; margin-top:auto; }
.store-pub { --store-accent:var(--yellow); }
.store-dsw { --store-accent:#b7dff0; }
.store-dsw h2 { font-size:clamp(1.8rem,2.25vw,2.35rem); letter-spacing:-.035em; }
.store-gifts { --store-accent:#e1badc; }
.store-digital { --store-accent:#ffd3a1; }
.store-coming-soon { cursor:default; background:var(--paper); color:var(--ink); box-shadow:none; }
.shop-published .section-heading p { color:rgba(255,255,255,.78); }

.about-grid { display:grid; grid-template-columns:.8fr 1.2fr; gap:clamp(50px,9vw,130px); align-items:start; }
.about-portrait { position:sticky; top:110px; }
.portrait-placeholder { min-height:520px; padding:42px; display:flex; align-items:flex-end; position:relative; overflow:hidden; border-radius:var(--radius-lg); background:var(--ink); color:white; }
.portrait-placeholder::before { content:"AD"; position:absolute; right:-20px; top:-50px; color:rgba(253,255,174,.13); font-family:"Poppins"; font-size:15rem; font-weight:700; line-height:1; }
.portrait-placeholder::after { content:""; position:absolute; width:190px; height:190px; left:-60px; bottom:-50px; border-radius:50%; background:var(--pistachio); }
.portrait-placeholder div { position:relative; z-index:2; }
.portrait-placeholder .eyebrow { color:var(--yellow); }
.portrait-placeholder h2 { margin-bottom:10px; font-size:2.2rem; }
.values-grid { display:grid; grid-template-columns:repeat(2,1fr); gap:16px; margin-top:38px; }
.value { padding:22px; border-radius:14px; background:var(--paper); }
.value strong { display:block; font-family:"Poppins"; margin-bottom:7px; }
.value p { margin:0; font-size:.9rem; color:var(--muted); }
.judgment-block { margin-top:44px; padding:32px; border-radius:20px; background:var(--ink); color:white; }
.judgment-block .eyebrow { color:var(--pistachio); }
.judgment-grid { display:grid; grid-template-columns:repeat(2,1fr); gap:18px; }
.judgment-grid > div { padding:22px; border:1px solid rgba(255,255,255,.17); border-radius:14px; }
.judgment-grid strong { display:block; margin-bottom:9px; font-family:"Poppins"; }
.judgment-grid p { margin:0; color:rgba(255,255,255,.72); font-size:.87rem; }
.judgment-block blockquote { margin:30px 0 0; padding-top:25px; border-top:1px solid rgba(255,255,255,.17); color:var(--yellow); font-family:"Poppins"; font-size:1.35rem; font-weight:700; line-height:1.35; }

.booking-layout { display:grid; grid-template-columns:.68fr 1.32fr; gap:clamp(44px,7vw,90px); align-items:start; }
.booking-aside { position:sticky; top:110px; }
.process { margin-top:36px; counter-reset:steps; display:grid; gap:22px; }
.process-step { display:grid; grid-template-columns:42px 1fr; gap:15px; }
.process-step::before { counter-increment:steps; content:counter(steps); width:40px; height:40px; display:grid; place-items:center; border-radius:50%; background:var(--ink); color:white; font-family:"Poppins"; font-weight:700; }
.process-step h3 { margin:4px 0 7px; font-size:1rem; }
.process-step p { margin:0; color:var(--muted); font-size:.9rem; }
.form-card { padding:clamp(28px,5vw,54px); border-radius:var(--radius-lg); background:var(--paper); }
.form-grid { display:grid; grid-template-columns:repeat(2,1fr); gap:20px; }
.field { display:grid; gap:8px; }
.field.full { grid-column:1/-1; }
.field label { font-family:"Poppins"; font-size:.82rem; font-weight:700; }
.field input, .field select, .field textarea { width:100%; min-height:51px; border:1px solid rgba(3,65,102,.25); border-radius:10px; background:white; color:var(--ink); padding:12px 14px; }
.field textarea { min-height:140px; resize:vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline:3px solid rgba(28,117,172,.16); border-color:var(--blue); }
.form-card .button { margin-top:26px; }
.form-help { margin:18px 0 0; color:var(--muted); font-size:.8rem; }
.honeypot { position:absolute; left:-10000px; }
.contact-cards { display:grid; grid-template-columns:repeat(2,1fr); gap:24px; }
.contact-card { padding:34px; border-radius:var(--radius-md); background:var(--paper); }
.contact-card a { display:inline-block; margin-top:12px; font-family:"Poppins"; font-weight:700; }
.legal-copy { max-width:850px; }
.legal-copy h2 { margin-top:52px; font-size:1.65rem; }
.legal-copy h3 { margin-top:30px; font-size:1.05rem; }

.site-footer { padding:70px 0 28px; background:var(--ink-deep); color:white; }
.footer-grid { display:grid; grid-template-columns:1.25fr .7fr 1fr; gap:clamp(35px,7vw,90px); }
.footer-brand img { width:210px; margin-bottom:22px; filter:drop-shadow(0 0 0 transparent); }
.footer-brand p, .footer-grid > div > p { color:rgba(255,255,255,.72); font-size:.9rem; }
.footer-brand > a { font-weight:700; }
.footer-label { color:var(--yellow)!important; font-family:"Poppins"; font-weight:700; }
.footer-links { display:grid; grid-template-columns:repeat(2,1fr); gap:9px 18px; }
.footer-links a { color:rgba(255,255,255,.82); text-decoration:none; font-size:.9rem; }
.footer-bottom { display:grid; grid-template-columns:1fr auto 1fr; gap:20px; align-items:center; margin-top:54px; padding-top:24px; border-top:1px solid rgba(255,255,255,.15); }
.footer-bottom p, .footer-bottom a, .footer-bottom span { margin:0; color:rgba(255,255,255,.58); font-size:.72rem; }
.footer-bottom p:last-child { text-align:right; }
.footer-bottom div { display:flex; gap:10px; }

@media (max-width: 960px) {
  .site-header { height:76px; }
  .nav-toggle { display:block; }
  .site-nav { position:absolute; left:20px; right:20px; top:70px; display:none; align-items:stretch; flex-direction:column; gap:0; padding:18px; border:1px solid var(--line); border-radius:18px; background:white; box-shadow:var(--shadow); }
  .site-nav.is-open { display:flex; }
  .site-nav > a:not(.button) { padding:12px; }
  .site-nav .button { margin-top:10px; }
  .hero-grid, .strategy-hero .hero-grid, .commercial-hero-grid, .proof-grid, .about-grid, .booking-layout, .manifesto-grid, .notes-feature, .resource-home-grid, .resource-offer-grid, .checklist-layout { grid-template-columns:1fr; }
  .hero-card { min-height:380px; max-width:520px; }
  .ribbon-grid { grid-template-columns:repeat(2,1fr); }
  .ribbon-grid span:last-child { grid-column:1/-1; }
  .section-heading { grid-template-columns:1fr; gap:18px; align-items:start; }
  .projects, .pillars, .capability-grid, .store-grid { grid-template-columns:1fr; }
  .store-card { min-height:360px; }
  .capability-card { min-height:430px; }
  .home-product-grid { grid-template-columns:1fr; }
  .home-product-card { min-height:270px; }
  .resource-form-card, .checklist-layout aside { position:static; }
  .path-grid, .series-grid { grid-template-columns:repeat(2,1fr); }
  .formula { grid-template-columns:repeat(2,1fr); }
  .formula > div:nth-child(2) { border-right:0; }
  .formula > div { border-bottom:1px solid var(--line); }
  .formula > div:nth-child(3), .formula > div:nth-child(4) { border-bottom:0; }
  .formula > div:nth-child(2)::after { display:none; }
  .project-card { display:grid; grid-template-columns:.9fr 1.1fr; }
  .project-card figure { aspect-ratio:auto; min-height:280px; }
  .proof-mark { max-width:500px; }
  .service-group { grid-template-columns:1fr; }
  .product-grid { grid-template-columns:1fr; }
  .about-portrait, .booking-aside { position:static; }
  .portrait-placeholder { min-height:400px; }
  .footer-grid { grid-template-columns:1.2fr 1fr; }
  .footer-grid > div:last-child { grid-column:1/-1; }
}

@media (max-width: 680px) {
  :root { --shell: min(100% - 28px, 1160px); }
  h1 { font-size:clamp(2.5rem,13vw,4rem); }
  .brand img { width:160px; }
  .hero { padding-top:60px; }
  .hero-card { min-height:330px; padding:36px 28px; border-radius:120px 120px 25px 25px; }
  .hero-card strong { font-size:1.65rem; }
  .service-ribbon { margin-top:-18px; }
  .ribbon-grid { grid-template-columns:1fr; }
  .ribbon-grid span:last-child { grid-column:auto; }
  .project-card { display:block; }
  .path-grid, .series-grid, .formula { grid-template-columns:1fr; }
  .path-card { min-height:290px; }
  .formula > div { min-height:220px; border-right:0; border-bottom:1px solid var(--line)!important; }
  .formula > div:last-child { border-bottom:0!important; }
  .formula > div::after { display:none!important; }
  .note-series-card { grid-template-columns:1fr; gap:18px; }
  .note-series-card > strong { padding:18px 0 0; border-left:0; border-top:1px solid var(--line); }
  .notes-stamp { max-width:340px; }
  .article-steps > div { grid-template-columns:1fr; gap:8px; }
  .decision-line { grid-template-columns:1fr; gap:6px; }
  .project-card figure { min-height:0; aspect-ratio:4/3; }
  .cta-band-grid { grid-template-columns:1fr; }
  .portfolio-grid, .contact-cards, .values-grid, .form-grid, .resource-steps, .checklist-items { grid-template-columns:1fr; }
  .judgment-grid { grid-template-columns:1fr; }
  .field.full { grid-column:auto; }
  .service-group { padding:28px 24px; }
  .service-group ul { columns:1; }
  .footer-grid { grid-template-columns:1fr; }
  .footer-grid > div:last-child { grid-column:auto; }
  .footer-bottom { grid-template-columns:1fr; }
  .footer-bottom p:last-child { text-align:left; }
}

@media print {
  .site-header, .site-footer, .checklist-cta, .print-button { display:none!important; }
  body { background:white; color:#000; font-size:11pt; }
  .checklist-hero { padding:24px 0; background:white; color:#000; }
  .checklist-hero .eyebrow, .checklist-hero .lede { color:#000; }
  .checklist-page { padding:20px 0; }
  .checklist-layout { display:block; }
  .checklist-layout aside { margin-bottom:20px; }
  .checklist-items { grid-template-columns:repeat(2,1fr); gap:8px; }
  .checklist-items li { min-height:0; break-inside:avoid; padding:14px; }
  .checklist-items li::before { margin-bottom:12px; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior:auto!important; transition:none!important; }
}